The wdvcb is the official destination marketing organization for the wisconsin dells area whose mission is to grow the economic impact of tourism through marketing, public relations and development effects that benefit our visitors and members.

Marketing promotes the wisconsin dells area as a travel destination to visitors. More than 4-5 million visitors enjoy the wisconsin dells area annually which results in an estimated economic impact of $1. 575 billion in tourist related expenditures. meeting/convention, group and sports sales raise the quality and volume of meeting/convention, group and sports business which in turn benefits the area meeting and sports facilities. It is estimated that meeting/convention business accounts for approximately 25% of the visitor expenditure reported in program serivce activity #1, noted above. visitor and convention services assist meeting planners with information and support materials to help in convention and visitor planning efforts.