Provide a forum for the development, implementation, management and promotion of special events and festivals for the wisconsin dells area and promote the common business interests of the members of the wisconsin dells visitor and convention bureau, inc.

Automotion is an annual classic car show that draws nearly 50,000 people to the area for the two-day event featuring a car cruise, car corral, swap meet, live entertainment, and food/beverage concessions. The event is positioned to kick off the summer season in wisconsin dells. Notable achievements:- in 2017, cars on display were dramatically less due to rain on both saturday and sunday; whereas, 1,350 cars were on display in 2016. 157 swap booths were sold in advance. - normal attendance is estimated at 50,000 during the two-day event when weather is not an issue. - increased economic impact to area and businesses due to event attendance. dells on tap weekend - wisconsin dells on tap, dells craft beer walk and dells on tap 5k are annual events celebrating brewers and fall in wisconsin dells. Both beer tasting events help grow attendance every year. Notable achievements:- approximately 73% of visitors stay overnight at least one night; of those staying overnight, 25% stay multiple nights. - the event has an economic impact of approximately $1. 3 million according to chamberlain research consultants. - research shows most event visitors plan months in advance to attend festivals for the entertainment value and most often with larger travel parties. - in 2017, 2,516 dells on tap tickets and 564 craft beer walk tickets were issued and 142 runners registered for the 5k race.