The mission of wisconsin state horse council is to represent and to foster a unified equine industry of wisconsin, to promote the equine through leadership, education, service and communication, and to take a proactive role in the future growth and development of the equine industry.

The organizations efforts are to represent and promote the horse industry by providing leadership, service and communication to members and the public members and the general public were invited to observe and participate in the annual midwest horse fair. The event included equine training, health clinics and seminars. Educational information was provided regarding breeds and characteristics of breeds.