The american football coaches association is to maintain the highest possible standards in football and the profession of coaching football; to provide a forum for the discussion and study of all matters pertaining to football and coaching; to make the game as safe and entertaining as possible through the rules of play; to have a strong voice in intercollegiate legislation affecting football programs; to exchange freely information on coaching methods and techniques, and to promote good fellowship and social contacts within the association.

Program service expenses are incurred directly for membership, publications,research activities, and annual convention