To be the leader in advancing marketplace trust through: creating a community of trustworthy businesses; setting standards for marketplace trust; encouraging and supporting best practices; celebrating marketplace role models; and denouncing substandard marketplace behavior

The better business bureau of southeast texas serves the the following areas of southeast texas: chambers, hardin, jasper, jefferson, liberty, newton, orange and tyler counties, and the bolivar peninsula. The bbb greatly helps consumers and businesses by working with businesses to maximize customer satisfaction and resolving marketplace disputes, by informing the public of applicable laws and refering those needing it to legal assistance, by assisting in cases of misrepresentation or fraud, by providing important consumer information and education, and by providing lists of accredited businesses that have pledged to follow bbb standards