Our mission is to manage and build capacity for continual community growth by advocating for a pro-business environment and building workforce to enrich the region's quality of life. The chamber is a member organization whose purpose is to advance the general welfare and prosperity of the beaufort region so that citizens and all areas of the business community shall prosper. All necessary means of promotion shall be provided and particular attention and emphasis shall be given to the economic, civic, commercial, cultural, industrial, military, tourism and education interests of the area.

The chamber shall lead in the economic development of northern beaufort county by working with tourism partners to attract and service visitors, thereby generating income, jobs and tax revenues which make the area a better place to visit, work and live. The primary objective of the tourism division shall be to increase overnight leisure visits in northern beaufort county. The division shall be responsible for the development of tourism, travel and conventions through appropriate state, national and international advertising and promotion. the beaufort regional chamber of commerce employs a professional staff team. The beaufort regional chamber of commerce employs a president/ceo, vice president of tourism, business development manager, account executive, membership engagement coordinator, accounting manager, visitor center manager as well as several information coordinators that work part time in our visitors center. This professional team is charged with fulfilling the chamber's mission and working to make the beaufort region the preferred community to invest, prosper and enjoy. in an effort to further support the mission of the organization, ongoing marketing and advertising efforts are essential in promoting our destination and capitalizing on the foundation and the efforts currently in progress. A continuous marketing campaign would encourage travel. Unincorporated beaufort county, including the sea islands, and the town of port royal, show an increase yoy by about 5% with taxes paid through vacation rental properties. The city of beaufort alone has seen double digit growth (11% yoy) in both accommodations and hospitality tax revenues. This data richly proves that the strategic direction previously set forth is well-founded. The goal is to generate leads, with an undertone of brand awareness, thus targeting conversions from the marketing campaign, and ultimately resulting in increased occupancy and accommodations tax funding. This goal takes into consideration the unique lodging offerings of our destination, economic conditions and gas prices - as we are a heavy drive market - as well as average daily rates and other lifestyle contributors. Campaign tactics: integrated campaign to include paid media, print, online, outdoor, social media and public relations. We will continue to build on the momentum from our 2013-2014 marketing campaign. The responses indicate this campaign delivered some great returns. With the success of this past year's campaign, continuing that momentum in an ongoing advertising campaign is essential in fulfilling our mission by continuing to strategically grow the beaufort area's tourism industry. Our research continues to indicate the top four interest areas that captivate visitors throughout northern beaufort county are history, arts, cuisine & outdoor adventure. The "enrichment campaign" allows us to target our core demographic with the appropriate creative. We will implement the various advertising tactics listed below that have proven effective for our core target audiences: "online (both search and web banners) "print media (including implementation of qr codes for younger demographic) "billboards "social media promotion of commerce in beaufort, south carolina