Ancw's mission is to promote and support the industry, and encourage women invloved in beef and related agribusiness. The vision is to sustain the integrity of the beef industry through consumer awreness, education, and promotion; continuing to respect the past, living in the present and looking toward the future. The american national cattlewomen has six national programs to promote beef, with one funded by america's beef producers through the cattlemen's beef board-the national beef cookoff.

Ancw is a membership organization for people interested in promotion and education of the beef industry. Ancw publishes a newsletter for its members, sponsors meetings, conventions and educational programs. ancw receives funds from the cattlemen's beef promotion and research board to sponsor a national beef cook-off contest. After producing over 28 national contests, the nbco is now recognized as one of the country's most prestigious cooking events. This event generates numberous exciting new recipes for beef and generates millions of impressions in television, radio, and print so that consumers all over the country find new ways to enjoy their beef. ancw receives funds from the cattlemen's beef promotion and research board to sponsor a the "telling the beef story" this program is a grassroots educational effort designed to proactively connect todays youth and meal-time decision makers to modern beef production. The trained cattlewomen and youth spokespersons involved in the program integrate the best educational materials with the best forums for personally connecting with youth consumers and meal-time decision makers. This includes leveraging existing beef industry materials, resources, and strategies designed to support the beef industrys long range plan (including the masters of beef advocacy program and the beef checkoffs issues & reputation management and beef quality assurance programs) to create compelling, interactive and consistent messages. This program also engages in educational and promotional online events that reach target market segments including american youth and mothers (including those in the mommy blogger environment) to highlight the positive beef story message.