To improve and promote the jersey breed of cattle, and to increase the value of and the demand for jersey milk and for jersey cattle.

Registration and performance- collection of breed information for analysis in the discovery of new methods to improve the jersey cattle breed, including genome testing jersey journal- monthly publication which promotes new improvements in the jersey breed, reports current events, and connects cattle sellers with potential buyers all american show and sale- provides a marketplace for buying and selling jersey cattle and gives financial awards to breeders, ages 9 and up, to encourage continued breeding