The bureau's mission is to be the leader in advancing marketplace trust. The bbb accomplishes this mission by:creating a community of trustworthy businessessetting standards for marketplace trustencouraging and supporting best practicescelebrating marketplace role modelsdenouncing substandard marketplace behavior

Royalties/referral fees-workers compensation group rating program, background checks and payroll services for members educational programs provided to members and the public, as well as other program revenue search engine solutions - advancing marketplace trust by increasing members visibility in the online marketplace and driving people searching on google for products and services to bbb accredited members.