The organization's mission is to encourage, solicit, advertise and promote the location and operation of industrial and manufacturing establishments within the trade areas of the city of wilmington, and new hanover and pender counties, n. C.

Wbd actively engages in internal and external marketing and advocacy that effectively promotes and improves the region, its economic assets, business interests, and quality of life. Key initiatives are business climate advocacy, private-sector leadership development, ally & partnership development, and internal outreach & education. wbd endeavors to support existing corporate residents of greater wilmington and the jobs they represent. Key initiatives are feedback & intelligence gathering, location service delivery, and cluster development. wbd aggressively deploys outreach tools in globally showcasing greater wilmington as a destination for high-quality economic investors. Key initiatives are market intelligence, lead generation & client development, project management & technical assistance, and program participation.