To be the leader in advancing marketplace trust. Better business bureau of mississippi inc. Accomplishes this mission by: 1. Creating a community of trustworthy businesses. 2. Setting standards for marketplace trust. 3. Encouraging and supporting best practices. 4. Celebrating marketplace role models. 5. Denouncing substandard marketplace behavior.

In 2017, the better business bureau of mississippi (bbb) helped resolve over 2,148 consumer complaints. Bbb responded to nearly 357,158 requests for information about companies operating in the bbb's 76-county service area. Bbb conducted 26 reviews of bad or poor business practices. Also, bbb conducted 38 extensive reviews of misleading advertising.