To develop and implement programs that create educational opportunities, build relationships and aid the rental industry.

Scholarship program - offer scholarships to individuals associated with the rental business. Market and disperse applications, collect and evaluate applications and award the scholarships. young professionals network - provide educational opportunities for young rental professionals and help them build relationships that will aid the growth of the equipment rental industry disaster relief program - this program provides assistance to rental stores that have sustained a natural disaster. international leadership program - international job shadow program which allows individuals involved in the rental industry to travel to foreign countries to learn general rental practices in other parts of the world