To advance the interests of the coatings industry and serve as its chief advocate and spokesperson before the government and public. The association shall undertake programs and services that support the coatings industry's commitment to environmental protection, product stewardship, health and safety, and the advancement of science and technology. The association shall promote the coatings industry's substantial contributions to society and provide a forum for the exchange of ideas and information with a strict adherence to ethical business practices and legal conduct.

Government affairs and advocacy: aca's paint councils are a network of grassroots organizations representing the association in its efforts to promote the interests of the coatings industry at the state level. Aca's paint councils provide a forum for companies doing business in those states to interact with each other and with their elected officials. Administration and coordination of the paint council network is overseen by the association's government affairs committee. Experience, to date, has shown that an organized, informed membership can make a significant difference in the outcome of public policy debates concerning coatings industry issues. Paint council membership and participation is available to aca corporate members only, since it is membership dues that support the work of the paint councils. Actions taken by each paint council are determined by its membership at regularly scheduled meetings throughout the year. Each paint council has professional staff for lobbying and association management. events and communications: aca events focus on the latest technological innovations in the coatings field and allied industries. They offer detailed analysis on specific areas of coatings technology and are geared to a global audience. Aca also offers a variety of publications that highlight and address the issues in the coatings industry. paint consumer research program: this program provides detailed information on purchases of paint products by do-it-yourself consumers, including the size and amount of purchases, and purchase frequency. It also provides demographic and geographic data on purchases to help subscribing architectural coatings firms and suppliers better understand the markets.