Appa's mission is to promote, develop and advance pet ownership and the pet products industry, and to provide the services necessary to help its members prosper.

Global pet expo:global pet expo, the pet industry's largest annual trade show, is presented by the american pet products association (appa) and pet industry distributors association (pida). 2017 global pet expo featured approximately 1,130 exhibitors, 3,437 booths and 3,000 new product launches and close to 6,200 pet product buyers. Global pet expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. In 2018, global pet expo once named "the greatest show on earth" by trade show executive magazine, will take place march 21-23 in orlando, florida. To better accommodate buyers and exhibitors, the show follows a wednesday, thursday, friday format. Global pet expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. For more information, visit www. Globalpetexpo. Org industry group support:appa provides annual support to various industry groups. In 2017, appa gave awards and provided support to the following organizations: the pet care trust, the pet industry joint advisory council, and the human animal bond research initiative foundation, pet leadership council. Over the years appa supported the pet industry in the tens of millions of dollars. promoting pet ownership & the pet industry: in 2005, appa implemented the pal (pets add life) psa campaign. The palcampaign is designed to encourage people to appreciate the value of pet ownership, teach people to be responsible pet owners, and promote the importance of pet ownership to good mental health, companionship and love. The pal campaign delivers a wide variety of important pet related messages to a vast audience using public service announcements, display ads, posters, brochures, and news stories. For more information visit www. Petsaddlife. Org. To further promote the pet industry and to more clearly define its goals and objectives, appa has played an integral role in establishing pet leadership council, a group comprised of a collaboration of diverse leaders within the pet industry. This group has identified key issues facing the industry and is currently taking steps to address those issues.