To further the activities which will make advertising best function as an economic factor in the interest of both buyer and seller, by giving the public a better understanding and increased confidence in advertising as an aid to buying. To provide educational support and opportunities for discussion to those interested in advertising.

Addy awards competition and advertising competition for advertising agencies, graphic artists and the like in the metropolitan phoenix area. Both for phoenix ad club members and non-members, affiliated with advertising, marketing, and design associations in the phoenix community who are eligible to enter their best media pieces for the regional competition.