To promote public interest in the cowboys role in developing the area.

Philanthropy , Private Grantmaking Foundations

The association achieved more visibility for the cowboy, as well as cattle ranchers which aids in the development and recognition of the local lifestyle and way of conducting business. The association produced two full scale rodeos, as well as barrel racing events and hispanic rodeos. More than 25,000 spectators attended all events combined. the association provides assistance to worthy non-profit localorganizations. the association provides scholarship funds for worthy college bound highschool graduates.