The mission of the organization is to host a year-round online giving campaign designed to garner donations for non profit organizations that are working at the national and grass roots level on important, nonpolitical and nonpartisan issues of concerns to americans.

Philanthropy , Private Grantmaking Foundations

To provide grants to the qualified tax exempt organizations that are featured on the 12by12by12, inc. 's website (give12now. Org). Grants are made to the specific organizations that the website donors direct that their contributions be made too.