Our mission is to create theatre and programs that engage, ignite, and celebrate diverse bay area audiences through a thriving conservatory, a professional main stage season, educational outreach, and a commitment to the development of new family musicals. In support of our mission, we maintain and enhance the historic julia morgan theater. A commitment to community, diversity, inclusion, and empowerment is at the heart of our work.

Arts & Culture , Arts Education

In 2015-16 berkeley playhouse increased the capacity of our educational programming by 10 percent. In doing so, we reached nearly 1,350 youth through classes, camps and performance training in acting, singing, and dancing. Berkeley playhouse commissioned and produced bridges: a new musical, a story that takes place in selma, alabama in 1965 and in oakland, california in 2008. The production documents two historic seasons of activism in the struggle for equality and justice. Berkeley playhouse redesigned our website, making our system more streamlined for patrons. Additionally, a rebranded logo and updated marketing language makes it easier for berkeley playhouse to succinctly communicate our mission to serve audiences of all agesrather than being confused as a youth theater. A revised marketing campaign has enabled berkeley playhouse to successfully attract new and more diverse audiences, including singles, 20-30 year olds, and senior audience members.